Formed in 2009 the Extreme Music Brand includes the band Extreme CREAM and the Extreme Guitar Tour. Extreme CREAM is a rock n' roll Super Group / Jam Band based out of Southern California. The music is inspired by the epic live performances of Eric Clapton, Ginger Baker and the late Jack Bruce known as CREAM.
Several elite musicians have joined Extreme CREAM on the annual Winter Concert Tours, with the core band members of Kofi Baker - drums, Rob Pagliari - bass/vocals and stunt guitar daredevil Mike Keneally remaining intact throughout the years.
Typically these improvised jam based concerts last 2 hours or more with no break or intermission. Shows with intermissions have lasted between 4 to 5 hours! Guest musicians of notoriety often join the band each night or can be seen in the audience soaking up the vibes. Extreme CREAM is both a musicians band and a people's band.
Extreme CREAM blends the youth and spirit of modern jam bands with the lineage and heritage of rock n' rolls original Jam Band, CREAM. While some fans see the Grateful Dead as the first Jam Band in 1967, and the The Allman Brothers in 1969 as the second, it was actually CREAM who was BOTH the first Super Group and first Jam Band dating back to their 1966 LP release. The Grateful Dead has sighted CREAM as their main influence.
CREAM's bass player Jack Bruce (R.I.P.) was quoted as saying... "The songs that we play are jumping off points for improvisation. The only things set are the beginnings & endings. In between, which can go on forever, is just improvised. We never know who is going to take the lead and what is going to happen next. It just happens you know, depending on the atmosphere and the way we feel."
Kofi Baker has added, "Extreme CREAM takes Eric's, Jack's and me dad's musicality to the next level! We never play a song the same way twice. Each performance is a new experience for both the fans and musicians. We've had very intense and extended jams as a trio between Mike, Pags and I. Sometimes we go WAY over the top with multiple musicians on stage jamming. It can be a very memorable and special moment when it all come together!"
In 2014 the annual winter gathering took to the road for a West Coast tour. At the Anaheim show Vinnie Paul from Pantera was spotted in the audience & backstage as was Kirk Hammett from Metallica during the Whiskey LA show.
In 2015 it was decided to change the name from Extreme CREAM to XGTour - Extreme Guitar Tour for an American 24 city tour. The next year in 2016 it returned to the original name.
Brand / Production Manager Andrew Banks adds... "The goal is to participate in as many Jam Band Festivals we can. This will enthrall and enlighten fans with a modern and extreme version of the the first Super Group / Jam Band in rock history. The musicians who have played with Extreme CREAM since 2009 jump into a completely improvised musical setting using skill, finesse and a touch of wizardry. "