Australian rapper YNG Martyr (1M ML, 415K combined social followers) is an unconventional
artist in every sense of the word. Known for his distinctive style and out-of-the-box marketing
tactics (such as freestyling in Call Of Duty chat rooms!) which has translated into over 200M
global streams across his catalog. The viral success of his song ‘Nike Ticks’ helped Martyr
establish YNG Marketing, which has worked with global distribution companies to create
modern, unorthodox marketing moments. The grassroots online campaign for ‘Nike Tricks’
turned it into a hit single, amassing over 85M global streams, crowned the 'Song of the Year'
by Acclaim Magazine, and used in a video by Khaby Lame (160M+ combined followers) as
well as Logan Paul (75M+ combined followers). From touring with Iann Dior, DC the Don,
SXMPRA and Illy, to performing at festivals like SXSW, Listen Out, Spilt Milk, Falls Festival,
and Lost Paradise, to a mic-dropping Triple J ‘Bars of Steel performance - we’re bearing
witness to YNG Martyr’s global takeover unfold before our very eyes!