Fresh off supporting MGK and The Kid LAROI on arena tours across Australia and New Zealand, Capitol Records/10K Projects standout Will Swinton pairs a raspy powerhouse voice with raw, soul-baring songwriting — just ask Machine Gun Kelly, whom Swinton met by chance at a bar in Idaho in 2022. He'd just sold his car, quit his job at a trampoline park in Auckland, and spent his last savings on a one-way ticket to LA. MGK was intrigued enough to invite him backstage at the Mainstream Sellout Tour to hear his music.

Three years later, Swinton has amassed over 100 million streams, released two EPs, and caught the attention of Kelly Clarkson, who covered his song "Flames" on national TV. He spent the better part of 2025 honing his sound. Now carving out his own brand of rock with recent singles "Only One," "Find A Way," and "Better Off," he heads into 2026 with a Lollapalooza slot and a debut album on the way.