Transviolet, Jagwar Twin

Tue May 2 2023

8:00 PM (Doors 7:00 PM)

Rumba Cafe

2507 Summit St Columbus, OH 43202

$18.00

All Ages

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Celebrity Etc presents
Transviolet w/ Jagwar Twin

  • Transviolet

    Transviolet

    Indie Pop

  • Jagwar Twin

    Jagwar Twin

    Alternative Rock

    By all accounts, Roy English, the creative spirit behind Jagwar Twin, had been chewed up
    and spat out by the industry, with the singer-songwriter dropped from multiple major labels
    in his career. Often hidden in the background, despite a clear longing to lead from
    centrestage, the artist knows what it’s like to sleep on friends’ sofas after late nights playing
    small bars as if they were Madison Square Garden.

    “From my childhood to being an adult, there has been this recurring theme of feeling
    misunderstood” the artist sighs. “People would make fun of my voice, which to be fair was
    really bad at the time. I never fit in with ‘the boys’ ... or the girls really, and my music never
    fit into an industry box. But even when I was literally a starving musician, something inside
    compelled me to keep going.”

    Underrated 2019 album, Subject To Flooding, aligned with a period of project-defining
    production work and song collaborations with the likes of Matthew Pauling, S1, Travis
    Barker, and Jeff Bhasker. But if Subject to Flooding represented an artist working to figure
    out who they were before the pandemic storm, then new album 33 grew out of planted
    seeds in the flood rich soil; the underdog is coming for his crown.

    “My hope is that the stories on 33 will show the listener to the listener,” is English’
    fundamental ambitious aim with the new project. “It’s about showing possibilities beyond
    the grid we’re currently living in and, I guess, how a 33-year-old failed influencer finally
    found their voice in this digital-first world. I want to make music that makes me want to
    dance, too.”

    33 is a bold statement filled with intention that more than lives up to its creator’s lofty
    ambition, with 10 addictive songs that stomp forward with attitude like Queen at Wembley
    Stadium in 1990. Each song is a mini movie that powerfully tells an emotional story of
    coming of age in the social media era, as English’s towering vocals channel the galvanizing
    showmanship of a Bad-era MJ and Bowie’s Ziggy Stardust days.

    Lead single “Happy Face” earned English a coveted spot on the YouTube’ ‘Trending Artists to
    Watch’ list at the start of 2022. This song is a defiant, ricocheting ball of energy, as the
    artist sardonically harmonizes about the fake smiles we’re forced to wear in the digital
    sphere. It’s like Orwell’s Nineteen Eighty-Four with disco lights, and surpassed the total
    streams and reach of previous major label single ‘Loser’ at four times the speed, despite its
    humble $0 marketing budget. “Tick Tock, Tick Tock, ticking like a time bomb!” he chants,
    almost sarcastically. This powder-keg of stadium rock also touches on the emotional
    baggage we create while smiling to curate our digital selves.

    A hyperactive melodica rages over a break beat as English howls about the “death of my
    generation”. For the award-winning smile-triggered digital experience of “Happy Face”, users
    were forced to hold a smile while watching a series of dystopian images on their screens.
    With this being the only place to hear the song, fans that lost a smile would cause the
    screen to melt, but smiling for the duration would unlock a limited edition merch capsule.

    He insists the independent single, which recently crossed 21 million streams on Spotify (and
    growing) and also graced YouTube’s top 100 songs list, ultimately acts as a hopeful rallying
    call. “I want to show there’s a way out of this collective fog and into something better,” says
    Roy. “But that is something everyone has to find for themselves.”

    On the flamboyant “I Like To Party”, English muses about how all we want to do right now is
    “Zoomy Zoom Zoom” and “stay in and pretend” due to our collective pandemic anxieties.
    While the kaleidoscopic funk of “Pay Attention”, which echoes the euphoric bassline of
    Patrice Rushen’s 1982 classic “Forget Me Nots”, is English’s commentary on the currency of
    attention (“Everybody gotta pay me. You gotta pay Attention”). Both of these songs sound
    like Billboard Top 100 hits, and their sentiment mirrors the singer’s own journey from an
    industry outcast to leading a sea of change in popular music.

    The rising artist hopes this upcoming record can spark an internal awakening (“Light the
    flame on the top of your head” he urges on “Down To You”), leading listeners to see
    themselves more clearly within today’s always-on digital culture. “Michael Jackson, Bowie,
    Madonna, and Freddie Mercury created revolutions in the middle of sweaty dance floors,
    where people were having the time of their lives,” he says. “I know it’s ambitious, but that’s
    what I’m aiming for too.” English worked with grammy-nominated producer Matthew Pauling
    (Twenty One Pilots, 5 Seconds of Summer) to bring the music to life, which he recognises
    as: ”Incredibly rare chemistry. We both push each other [in the studio] in ways that create
    something bigger than either of us as individuals. He does things that I would never think to
    do.”

    Jagwar Twin also wants to redefine independence, showing a different path to success
    without major label backing. “I believe we're coming into an era where new ideas, feelings,
    and authenticity will be valued again,” he enthuses. “An unknown, undiscovered artist, with
    no backing, money, or traditional promo can "make it" if they create something compelling.
    NFTs and blockchain unlock a whole new paradigm for artists to tell stories where fans are
    incentivized to help build and grow a community,” English says. “But I also want people to
    question the utopia of independence and Web3 and learn from the mistakes of Web 2.0. We
    can’t move into the future naively.”

    To understand Jagwar Twin, I guess you have to look backwards. English says he was bullied
    at school, and he embraced ballet while the other boys were more occupied with sports and
    video games. He says he grew up serenaded by the lucid new romance storytelling of Joni
    Mitchell and Bob Dylan, who the singer’s mom played around the house. This is why his
    music is always underpinned by three-dimensional storytelling. “Music provided an escape and
    a pathway to discovering who I was. I love telling stories with my voice. When I tell a story I believe in
    it's like there's a fire in me that comes out through my voice.”

    As this ambitious new album progresses, English’ confidence seems to blossom, with
    anthemic highlight “Your Soul Is A Star” containing the cathartic line: “Your soul is a star, it’s
    alive, I can see it. Do you know who you are?” The unwinding journey of “Another Way To

    Heaven” also appears to mark Jagwar Twin’s evolution, as he sings “But who was I to know?
    I wanted to see myself and where I could go.” The campaign around 33 will be brought to
    life through a set of digital experiences that fully immerse fans in this story, using NFTs as
    keys to discover, collaborate, and share in Roy's journey to unlock what it means to be an
    artist in an influencer-driven online culture.

    Mixed by Jeff Ellis (Frank Ocean, Doja Cat), English hopes the stories on 33 will serve as a
    catalyst. “With 33, I want to show that popular music can push boundaries and unite,” he
    concludes, “while giving space for a new generation to look inside and reimagine their own
    world.” Jagwar Twin’s new dawn has only just begun ... catch up if you can.

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Celebrity Etc presents

Transviolet w/ Jagwar Twin

Tue May 2 2023 8:00 PM

(Doors 7:00 PM)

Rumba Cafe Columbus OH
Transviolet, Jagwar Twin

$18.00 All Ages

Please correct the information below.

Select ticket quantity.

Complete the security check.

Select Tickets

All Ages
limit 10 per person
FAN-FIRST PRE-SALE
$18.00
General Admission
$18.00

Delivery Method

Will Call

Terms & Conditions

You must bring a valid ID.

By clicking the "Place Order" button on the Payment page, you are agreeing to the TicketWeb Purchase Policy and Privacy Notice.

I also understand and agree that all sales are final. There are no refunds unless the event is cancelled or postponed.

I understand that some venues may have age restrictions or ask for a small additional fee at the door for those under 21. Please check the show info for details

Your payment will be processed

COVID GUIDELINES:
We at Celebrity Etc presents will be following local & national large gathering guidelines for both the audience and the artists,
By entering one of our venues, you assume all risks associated with doing so and release the venue and promoter from any liability in the event of illness, injury or bodily harm.