Led by “charismatic cult leader” Steve Austin, Today Is The Day is renowned as one of the most unique and influential bands of the past 15 years. Austin’s iconic presence and fearless brand of metal, noise, psychedelia, and rock have earned the band worldwide acclaim.
Today Is The Day has toured the world with the likes of Motorhead, Melvins, Morbid Angel, Converge, Napalm Death, and Neurosis and has released eight studio albums on labels including Amphetamine Reptile, Relapse, and SuperNova. Ex-members of Today Is The Day include Brann Dailor and Bill Kelliher of Mastodon. As a producer, Steve Austin has recorded albums by Lamb Of God, Converge, Deadguy, and many more.
The New York Times has hailed Today Is The Day with the following description: "Proud noisemakers for 15 years now, Today Is The Day starts with brutal blues-rock and completely disfigures it with sheets of distortion and the bestial ravings of Steve Austin."
Alternative Press Magazine has offered this praise: "Today Is The Day founder Steve Austin has functioned as a cultish Robert Fripp/John McLaughlin hybrid; a noise-rock auteur known as much for his off-kilter, damaging riffs and vocals as for his soaring David Gilmour leads."
Black Market Activities will release Today Is The Day’s ninth studio album in 2011.
August 21, 2010, Today Is The Day kicks off its first US tour in two years. The tour includes dates with Unsane, Keelhaul, and A Storm Of Light, as well as an appearance at the AmRep 25th Anniversary Bash, alonsgide Melvins, Boss Hog, and Hammerhead. The live Today Is The Day line-up consists of frontman Steve Austin, bassist Ryan Jones (Wetnurse) and drummer Curran Reynolds (Wetnurse).