$AM, better known as Sam McGrath, is a multifaceted artist whose journey from videographer to musician is as dynamic as his sound. Hailing from Massachusetts, he moved to Los Angeles in 2020 and aligned with the CUFBOYS—a popular YouTube channel featuring Cam Haller, Landon Cube, and Jonny Ransom. Before stepping into the spotlight as a musician, Sam established himself as a skilled music video director, working with artists like Lil Skies, Landon Cube, Lil Gnar, and Iann Dior. His visual storytelling deepened his connection to the music world and laid the foundation for his own artistic path. In late 2023, Sam launched his music career with a fresh sound and relatable lyrics. His debut performance at the 2024 Lyrical Lemonade Summer Smash marked a pivotal moment, thrilling fans and solidifying his industry presence. $AM’s debut project By Any Means showcased his versatility, blending melodic rap with raw emotion and sharp lyricism. Tracks like LOVE & HATE featuring Bernard Jabs quickly gained traction, cementing his rising star status. As of 2025, $AM is hitting the road on the 2Much 2Fast Tour alongside Lil Skies and Lil Gnar, bringing his infectious energy and undeniable talent to stages nationwide. With his unique sound and unstoppable drive, $AM is fast becoming a standout in the new wave of hip-hop.