The independent underground would not be what it is today without pioneers like Strange Music cofounder Tech N9ne. Tech’s unparalleled tour schedule and signature rapid-fire “chopper” style combined with the business acumen of Strange Music CEO Travis O’Guin have molded Strange Music into the number one independent hip-hop label in the world. In less than two decades, Tech himself has earned three gold records, sold over two million albums, and made multiple appearances on Forbes’s “Hip-Hop Cash Kings” list. Tech’s multi-faceted skillset has not gone unrecognized by artists of all genres, exemplified by collaborations with such diverse artists as The Doors, Slipknot’s Corey Taylor, Eminem, and Boyz II Men, to name just a few. Everyone from Dwayne “The Rock” Johnson to Elton John has been spotted bumping Tech N9ne records, a testament to constant reinvention and inarguable excellence that has become standard of Tech’s work. It’s by no coincidence that his latest label-wide collaborative project was named Dominion – Tech N9ne will not stop until he and Strange Music have completely dominated the world of hip-hop and beyond.

Brought up on church-taught gospel music, Krizz Kaliko is Strange Music’s Swiss army knife, integrating his innate soulfulness into a bevy of styles from hip-hop to metal and everything in between. Strange Music’s trademark genre-bending would not be possible without Krizz’s arsenal of catchy hooks and colorful guest features. Krizz’s standalone music is just as impactful as his famous features, often with a message to match his stellar delivery. This is especially true of Krizz’s 2016 album Go, which addresses his battles with depression and bipolar disorder. Whether it be his animated radio single “Talk Up On It” or his much darker fan-favorite “Anxiety,” fans know there is a Krizz track for any mood, any time. It is this incredibly vast skillset that has made Krizz a fundamental Strange Music veteran.

Dax is a 23 year old music artist originally from Ottawa, Canada. He loves stringed cheese and long walks on concrete.

The combined chemistry of Wrekonize and Bernz, two of hip-hops most dynamic emcees, is what makes ¡MAYDAY! the boundary-bending group it is today. Constantly experimenting, ¡MAYDAY! has paradoxically made never having a definable signature their signature. It’s that visionary work that has resulted in a collaborative track list including Cee Lo Green and Del The Funky Homosapien, gold record “Fragile,” and one of the most iconic project in Strange Music history, a joint effort with label mate MURS aptly titled ¡MURSDAY!. Their fearless commitment to their craft (and love for Jack Daniels) always has fans across the world wondering what the ¡MAYDAY! crew will devise next.

For six years, Ubi has been providing fans with complex, passionate bars as one half of the dynamic duo, Ces Cru. Now, with Under Bad Influence, the first solo project of his Strange tenure, Ubi ushers in a new era. Though he is venturing out on his own, the style and approach that has made him a pillar of Strange Music is unchanging. Loaded with dense bars, thoughtful, barbed social commentary delivered with fever and authenticity, Ubi takes his rock solid foundation and builds on it with a vision that is solely, and powerfully his own.

Born in 1986 in San Bernardino, California, Cornell Johnson aka ZERO is a hip hop artist based out of Boise, Idaho. Influenced by artists such as Talib Kweli, Mos Def, Common and many other conscious artists, ZERO takes his artistry into a new dimension. Capturing fans with real life stories told in his music which resonate with a refreshingly real honesty. Over the last few years, ZERO has shared the stage with notable artists such as Hopsin, Dizzy Wright, T. Mills, Myke Bogan, Illmaculate, Gonzoe, Murs, Krizz Kaliko as well as multiple appearances supporting Tech N9ne. In early 2016, ZERO released his first self-titled album including his critically acclaimed hit, "Suicide Letter" featuring Axiom ThaWyze & Natalie Grace. The corresponding video, directed by Cary Judd, gives depth to his visual and artistic vocabulary, taking fans bravely into the realm of what it is to be human.