Santiago Cruz is one of the most important pop artists in Colombia and Latin America. With more than 20 years of career, the singer-songwriter from Tolima has become an essential name in the international pop music scene, earning multiple recognitions over the years. With 10 albums released to date, Santiago has received 6 Latin GRAMMY nominations (Best Singer-Songwriter Album: 2010 Cruce de Caminos, 2015 Equilibrio, 2017 Trenes, Aviones y Viajes Interplanetarios, 2023 Nueve; Record of the Year: 2013 Desde Lejos; Best Singer-Songwriter Song: 1.200 Kilómetros in 2023).

In September 2021, he published his first book, Diciembre, otra vez — a collection of real-time stories recounting different moments of his life, his artistic journey, his perspective on music, the industry, and social issues, as well as his personal transformation.

He was a judge on La Descarga, a prime-time show on Caracol TV. In 2023, he released his ninth studio album Nueve, produced by Juan Pablo Vega, and toured with his Después de la Tormenta Tour, performing 25 shows across Colombia, the Dominican Republic, Ecuador, and nine U.S. cities — including an unforgettable sold-out concert at Bogotá’s Movistar Arena.

In 2024, he kicked off Un Tour Íntimo de Verdad in Mexico, selling out shows in Mexico City, Guadalajara, and Querétaro, with additional performances in Toluca, Monterrey, and Puebla. With Un Tour Acústico de Verdad, the singer-songwriter played five shows in the United States and continued through 14 cities in Colombia, selling out three nights in Bogotá, Bucaramanga, and Medellín.

In 2025, he released his tenth studio album, Quince de Caminos, a celebration of the 15th anniversary of Cruce de Caminos (his most significant album to date). The record features 2025 versions of the hits that made up the original album and includes collaborations with Junior Zamora, Monsieur Periné, and Juan Pablo Vega. Alongside the album, Quince de Caminos, La Gira was launched, featuring more than 40 shows across the United States, Mexico, Colombia, Argentina, Chile, Spain, Ecuador, the Dominican Republic, and Guatemala.

In 2026, his eleventh album, Fragmentos, will be released. The record will feature 11 unreleased singles, along with a tour that will take him to different cities across Colombia, Latin America, Europe, and the United States.