Back in the 1960s, Ron Dante racked up a handful of number one singles. Unlike other hit-makers of the era, however, no one knew his name. That was because Dante was the voice behind comic book and cartoon characters like the Archies who had stepped off the printed page onto the world of music's stage. He received no credit for singing the 1969 chart topper "Sugar, Sugar," nor for the Archies' next release, "Jingle Jangle," which made it into the Top Ten. Despite the lack of public acknowledgement, Dante was the band's voice for five years. During that time he also took on the role of producer and penned a few numbers.
While the Archies were riding high in the late '60s, Dante scored again by lending his voice to the Cuff Links for "Tracy." That single, too, became a winner and hit the Top Ten. Previously, with the Detergents in the mid-'60s, he helped take "Leader of the Laundromat" into the Top Ten. The song was a takeoff of "Leader of the Pack," sung by the Shangi-Las. He went on to release recordings under a few different stage names and composed several scores. Some of Dante's other singing spots reached a wide audience, but many still would not readily associate his work with his name. He has sung in numerous commercials, including one for McDonald's ("You deserve a break today").