New York’s favorite New Year’s Day tradition is back for its 9th edition! ALEGRIA NEW YEAR'S DAY returns to 74 Wythe with SUNRISE + VIVA — 2 events, 1 ticket, and 14 hours of music and celebration! Get ready to welcome 2027 with an outstanding international DJ lineup, two incredible spaces, and that unmistakable Alegria energy. SUNRISE kicks off at 2 PM on The Roof, Brooklyn’s spectacular rooftop with breathtaking Manhattan skyline views and our incomparable daytime atmosphere. At 10 PM, the celebration moves downstairs to The Room for VIVA, where the energy reaches another level and the party continues until 4 AM. Join us for an unforgettable start to 2027, surrounded by friends, incredible music, and the excitement that has made Alegria New Year’s Day one of NYC’s most anticipated annual celebrations.