Jessica Baio is a California-born, Utah-based pop singer-songwriter whose career began with viral YouTube covers and has since grown into millions of streams worldwide. The 10K Projects artist, who was founded through her two EPs “catalyst” and “petals” that featured breakout tracks “trust issues” and “he love me, he loves me not” propelled her into the creation of her debut album UNSAID (2024). The album furthermore showcased her raw, emotionally honest songwriting and launched her debut sold-out North American tour. The tour culminated with a special performance at ULTRA Music Festival alongside Steve Aoki and Trippie Redd for their single “Radio.” With a massive online following and a reputation for authenticity, Baio is quickly emerging as a new face in pop.