Etana’s name means “The Strong One” in Swahili, and it’s a title she more than lives up to with her music and presence. Since debuting in 2006 with the thought provoking single “Wrong Address,” the Jamaican-born singer has established herself as one of the most powerful and distinctive voices in reggae, blazing a new trail in a genre that has long been male-dominated.
Etana’s story begins in August Town, a treacherous but culturally rich garrison community in eastern Kingston that has produced such musical talents as Sizzla and Israel Vibration. Growing up, Etana’s home was filled with music, but it was country and western that she recalls leaving the biggest impression. “Every Sunday was country music day,” saysEtana. “A lot of people in Jamaica play gospel music on a Sunday, or old rub-a-dub. In my house it was country, like Dolly Parton. Tammy Wynette was my favorite of all the artists my mom used to play.” Etana discovered her talent at the age of 6 while singing at home in the backyard for her aunt. Her charming voice beaconed an huge audience of neighbors who gathered to here “little Shauna” sing. Etana’s backyard singing led to microphones of local sound systems playing in the neighborhood and thats where he love of music began.
Inspired by a true story experienced by her own aunt, “Wrong Address” detailed job discrimination as faced by residents of poor communities such as August Town. The song resonated deeply in Jamaica, establishingEtana as a powerful new voice with a distinct point of view rooted in the realities of working-class life.
Etana continues her forward movement becoming the first female to achieve a Reggae Billboard #1 in seventeen years with I Rise, album produced by Jamaican luminary Clive Hunt (Peter Tosh, Rolling Stones, The Wailers, Chaka Khan, Grace Jones, Jimmy Cliff). The album reflects the singer’s ongoing maturity while maintaining the R&B-inflected take on reggae that she’s come to be known for, showcasing the diversity of a true musical Renaissance woman. “Trigger,” which tells the story of an educated but underemployed young man driven to desperate measures in order to take care of his cancer-stricken mother, is the album’s lead single and a follow up of sorts to “Wrong Address.” On the complete opposite spectrum is the album’s second single “Richest Girl,” a reggae love ballad with sweeping strings and jazzy horns over a classic one-drop riddim. "I RISE" is classified as Etana's best album to date by many and listed as the number one album of 2014 and also in the top five of thirty albums that were released in said year.