Building on the theme of his Grammy-winning 2009 offering The Power of One, Houghton returned to the studio, this time London's famed Abbey Road Studios, to record his new masterwork and another Grammy winner, Love God. Love People., with a little help from his friends. There, holed up in a hallowed space of classic recordings by Rock royalty The Beatles, Houghton and his crack team of co-producers Aaron Lindsey and Tommy Sims, along with guests Fred Hammond, Kirk Franklin, and Take 6's Claude V. McKnight, Mark Kibble and Joey Kibble, created a new ode to love in this epic, 12-song cycle. The result, Love God. Love People. (Integrity Music/Columbia), delivers the musical versatility, profound lyrics and galvanizing displays of vocal and instrumental virtuosity fans have come to expect from Israel Houghton.
Summing up Love God. Love People., and the culmination of his first 20 years in music ministry, Houghton states, "For this season of my life, this is what I'm still passionate about. If I wasn't an artist, I would still be an activist - out trying to make a difference and giving a voice to those who don't have one. New Breed could have easily found its end at any time overnight. Not because the music wasn't good, but because we had failed up to that point to discover our real purpose. It was not to build a platform under myself but to build a platform under others. Once we as a team grasped the understanding that 'Strength is for service not status' (Romans: 15), we knew our success was not about winning awards, selling platinum CDs or selling out concert halls. It was about taking whatever momentum we could gather and giving it back in service. That's what has kept me and New Breed relevant, focused and effective. And I am grateful that God has surrounded me with people who have that same heart.”