To some, life is all about the journey—destination be damned. Not so for Rockie Fresh. Since his rise as a whip-smart up-and-coming teenage rapper from Chicago to mixtape-slinging signee and Rick Ross protégé with Maybach Music Group in his early 20’s, Rockie has always known where he was headed and what it would take him to get there. And now, at only 27, freshly signed to Rostrum Records and on the heels of a fistful of smash records, his new hit single “Must Be" featuring Chris Brown, epic collaborations with some of the biggest names in the game, and huge-selling tours, Rockie Fresh has arrived at his biggest belt-notch to date.

Casey Joseph Jones, better known by his stage name Casey Veggies, is an American rapper and songwriter from Los Angeles, California. Since 2007, he has released five independent mixtapes under LA clothing and management company Peas & Carrots Intl. His debut studio album, Live & Grow, was released on September 25, 2015. Aside from his solo career, Casey was a founding member of the Los Angeles-based hip hop collective Odd Future.

Chicago native Joey Purp has arrived. A vivid lyricist from the west side of the city, his love for the culture led him to join forces with like-minded individuals and form the SaveMoney collective. Through these endeavors, Purp contributed memorable features to critically acclaimed projects including Surf by Donnie Trumpet & Chance The Rapper, Innanetape by Vic Mensa and .wav Theory by Towkio.

HappyBirthdayCalvin employs the powers of a highly active imagination to magnify the scope of hip-hop. The 17-year-old Chicago rapper/producer went from scribbling down his dreams word-for-word and penning poems in middle school to shining at ChiArts: Chicago High School of the Arts. While there, he began racking up countless streams on Soundcloud. Born and raised in a single parent home, Calvin developed a fascination with poetry and eventually hip-hop sparked by , , , , and , to name a few. In high school, he turned his rhymes into music, crafting beats and recording himself on Fruity Loops. In late 2018, he caught the attention of LPeezy of At The Studio, an independent Chicago label and has since flourished. Since teaming up, he’s released two three-song EPs, No Friends 1 & 2 that created a buzz that has him slated to be one of the most exciting new acts on the rise.

YP aka Backwood Jones is an Eastside Chicago rap artist that has made his city proud. Inking a deal with Universal/Republic Records in 2011, YP started the wave of signings that featured Chief Keef, King Louie, etc. YP started rapping in 2007 and has evolved into a beast. He has opened for legends of the game, with Q-Tip & Nas co-signing his talent. Already releasing a half dozen critically acclaimed mixtapes between 2011-2013, be on the lookout for the next offering, Backwood Jones, in Summer 2014.