A lifelong misfit, alternative trailblazer Frex always carves her own path. Having grown up in Mechanicsburg, Pennsylvania, with a church pianist grandpa and an older brother who was in a band, the NY-based songwriter and singer has always had an interest in music - but never imagined she could make it her career. But it was when her brother gave her his old laptop - through which she discovered guitar recordings on GarageBand - that Frex decided to record YouTube covers and start writing songs in her bedroom. However, because the expectation in her family was to go to business school, Frex kept her music secret for some time. It wasn’t until 2018 that she released her first album, ‘Blu’; recorded and mixed herself, it generated buzz online, with one song even making Spotify’s Fresh Finds editorial playlist. Her 2019 track ‘come around’, which was picked up by Lyrical Lemonade, was the moment when Frex realized that “people were taking me a little bit more seriously”. After several more singles, she started posting on TikTok - and that’s where she built a fanbase. When she started teasing what would become her breakthrough track, ‘Oxford Circus’ (which is lyrically based on a true story of her time in London), the posts quickly resulted in her excited new fans begging for a release date. The track became a viral hit way before she officially dropped it, in June 2022; it has since clocked up 26 million streams on Spotify alone. Since then, Frex has kept the world patiently waiting for what comes next. An artist truly in her own lane, Frex’s stunning vocal and fresh genre-blending sound - somewhere between Billie Eilish and Snoh Aalegra - marks her out as a star whose ascendance is endlessly exciting. As well as oozing flawless musicality (and a keen ambition to break into the fashion world) Frex’s humble journey and relatable artistic message are what makes her such an important talent: “I want people to know that it’s okay to be vulnerable with their feelings”.  

Marco Luka is a buzzing artist to keep your eye on. The NYC-based, Durham-native singer-songwriter is also the lead vocalist of lo-fi alt-pop band Weston Estate. Marco’s first solo release, “paradise” garnered over 35 million streams, and the momentum hasn’t stopped there as he’s piled up over 120 million streams worldwide on his solo catalog. He’s also earned applause from SHEESH, Elevator, Ones To Watch, and EARMILK. In 2025, Marco released his sophomore EP, INSOMNIA, including highlights like “forevermore,” “need you now,” “rush,” and “aire.”

Contradash is a playful, pop-focused singer-rapper who builds on a background in graphic design to create a collage of sound that takes in hip-hop, R& as singles but also released a longer collection with 2020's ten-track EP all-star.

ROHAN was an Australian kid with big dreams. It's thanks to his Indian mum that he picked up the piano; the rest is history. His subsequent love for punk via Green Day's American Idiot led him to hacking computers and fronting bands out of Melbourne & Singapore. He later moved to California to pursue those childhood dreams and build his own studio in San Francisco. The home studio is where he blends the laid-back grit of Australian indie rock with R&B, electronic, and folk into confessional alt-pop anthems. Self-produced and genre-defiant, his songs journal true stories of heartbreak, vices, and self-discovery—fusing raw guitar riffs, sincere vocals, and laptop-crafted loops.