"It's time to shine on the world," declares Grammy-winning R&B artist Eric Bellinger. Throughout the pandemic, the acclaimed singer-songwriter upheld his tradition of relentlessly releasing high-quality music. Eric settled into his newly-finished studio and treated fans to over eight projects, even inviting them to join the process virtually. Years in the making, Eric cemented himself as a leader. "Lately, my gift has been putting me in bigger rooms," says Eric, who has been closely observing how Diddy and others treat their craft. "I'm older and wiser now; I truly know my worth." With this awakening, the DIY veteran has reframed his approach and raised the stakes. "There's still a bit of 'underrated' there when it comes to Eric Bellinger; let's see if we can remove that." Down to its title, August's New Light represents the next chapter in Eric's career and how he wishes to be perceived.