Day of the Dead River Parade
Join us in celebrating San Antonio's culture and festivities of remembrance! Hard Rock Cafe San Antonio on the Riverwalk is the best parade watch party with specially packaged tickets to enhance the viewing experience! General Admission is all-inclusive of a Chef Specialty Tex-Mex Buffet, 1 alcoholic beverage vouchers per person ages 21+, a scoop of Paciugo's Gelato, live music, face painting, festive party favors, and more!

Our exclusive Day of the Dead Balcony Pop-up Bar is available for guests 21+ to enjoy a VIP view of the parade, live DJ, as well as access to our main level attractions. 

Friday, October 23rd, 2026
7:00 - 9:30 PM
Doors open at 6:30 PM
Check-In Table At Hard Rock Cafe Main Entrance Street Level

Admission $84.50++ Per Person 
Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i. e.  1 Table for 2 price is all inclusive for admission for 2 guests.  Includes Chef Specialty Tex-Mex Buffet, one scoop of gelato of choice from Paciugo's, and 1 Drink Ticket redeemable for a select beer, house wine, or house margarita per guest ages 21+.
Email san_antonio_social@hardrock.com to add seats to your table.

21+ Day of the Dead Balcony Pop-up Bar $59.50++ Per Person
Single Admission pricing is all inclusive of admission, one drink ticket, tax and gratuity. Includes Chef Specialty Tex-Mex Buffet, one scoop of gelato from Paciugo's, and 1 Drink Ticket redeemable for a select beer, house wine, or house margarita per guest ages 21+. Must be 21 years of age or older. No assigned seating.

++ Subject to an 8.25% sales tax & 20% gratuity; taxes and fees are subject to change at any time. 

21+ Day of the Dead Balcony Pop-up Bar VIP Section $845 ++ (Total Capacity 10 guests)
VIP Section pricing is all inclusive of admission, two spirit bottles, family style appetizers, one scoop of gelto from Paciugo's per guest, tax and gratuity for up to 10 guests (Group does not need to have 10 guests to purchase section, though guest count does not change price). Must be 21 years of age or older.

++ Subject to an 8.25% sales tax & 20% gratuity; taxes and fees are subject to change at any time. 

* ALL tickets are final sale. No refunds issued for rain/bad weather. Hard Rock Cafe is not responsible for the Day of the Dead River Parade hosted by Visit San Antonio.
No admission fee for children 2 years and under.
*All checks during event subject to 20% gratuity.