Austin’s Culture Wars’ debut album arrives ready to connect with a generation starved for authenticity and provocation in their rock bands. Recorded at Sonic Ranch Recording Studio, 30 minutes outside El Paso, Texas; Hollywood’s United Recording (Sinatra, Radiohead); and Sunset Sound (The Doors, Prince), the young group’s moving if not now, when? is a breath of fresh air full of ambition and pure intentions. As the band’s name implies, seemingly disparate passions battle within the songs, somehow beautifully making peace. 

Culture Wars initially built a following through word-of-mouth and energetic live performances. Songs like “Faith” and “Lose Money” blew up on streaming services, contributing to the group’s widening audience. “Leave Me Alone,” featured on the GRAMMY-nominated Bill & Ted Face the Music soundtrack, enjoyed an organic boost from mega-influencers and became Culture Wars’ first Top 30 Alternative Rock hit. 

The appropriately titled if not now, when? combines the past, present, and future with bold swagger. They make honest, expertly crafted, ambitious rock music built to resonate with a diverse audience. The sound Culture Wars developed blends the most vital rock and alternative music elements, earnestly emphasizing actual guitars.