Eli Howard, founder and lead vocalist of Eli Howard and the Greater Good, is a folk singer who ended up with an electric guitar. The Greater Good is Nick Lambert, Mason Judson, and Nik Elliot; together, these hippies hail from Molalla, Oregon. Their music offers a unique experience, blending elements of country, rock, and Americana. With infectious hooks, lush harmonies, and introspective storytelling, the songs connect with listeners on an emotional level. Their performances are known for their high energy and engaging stage presence.

The band is constantly on the road, touring the United States more than 300 days a year. From the vibrant energy of the dirty South to the grand stages of the biggest country music festivals in the West, their powerful and soul-stirring songs, such as "Wildfire," will captivate you and leave you breathless.

As a jack-of-all-trades, Columbia Jones has done a lot in 15 years of performing. He was a 2-year finalist in the Telluride Blues and Brews competition. He adopted the folk singer mentality and ethos touring solo across the country and he is a a deep lover of country music's story-telling. However, Columbia Jones is neither a blues, folk, or country artist. He is purely American. His stories are reflections of our own lives.

Growing up, Columbia felt out of place with the world around him. When he started searching for new music in places other than mainstream radio, that was where he felt at home. He heard stories that he could relate to. Struggles that he had had. He found people he could look up to. Suddenly, he found someone like him in the world.

Today, he wants to bring that back. Art is what makes us human. No AI can replicate that. No fancy record label can pay an artist to create that. It has to come from the heart, from lived experiences good and terrible. Columbia has lived those experiences of triumph and heartbreak- all are on display in his music. All of it is real. All of it comes with an invitation to listen, to connect, and to feel like you are not alone.