Alex Cano’s debut album ‘Every Rise of the Sun’ is a story of resilience and survivorship that hits straight to the heart, while making you want to drum along on your steering wheel. If you’re looking for a raw slice of organic, honest, Rock n’ Roll, this is it. From setbacks, to comebacks, to ultimate resolve, this record comes from a very real place, and is intended to revive and inspire.​ Cano’s combination of smooth baritone and powerful rock vocals tell the truth and the whole truth, from cover to cover. Coming from a wide array of influence, his sound is described as a mix of Foo Fighters, Led Zeppelin, Pearl Jam, Jason Isbell, and Johnny Cash. Released in June, 2019, ‘Every Rise of the Sun’ was supported by a full US tour. It has received acclaim from respectable publications such as Paste Magazine and Indie Current. In 2021, Cano started a project called 'Craft Culture' Tour. Aimed at bringing people together again and helping local breweries/businesses recover from the pandemic, he and the band have been performing at breweries and other unique venues throughout the Northeast. The tour is a celebration of craft culture, local communities, and the connection between beer and music. Shows often feature other local artists and vendors. A second round is in the works for 2022.