Brian’s first acting role occurred as the central character in the film Phat Beach (1996), which was written and directed by Doug Ellin (creator of HBO’s Entourage). The success of Phat Beach led to roles in other films, including High School High (1996), Bulworth(1998), Beloved (1998) and Austin Powers: The Spy Who Shagged Me (1999). At the same time, he had guest starring roles in many television series in the late 1990s, such as Cracker, NYPD Blue, Moesha, ER and The Parkers.
In 2000, Hooks appeared as the central character in the comedy film 3 Strikes After that, he continued to star in, as well as executive produce, many low-budget straight-to-DVD films, including Nothin’ 2 Lose (2000), The Luau (2001), The Chatroom (2002) andMalibooty (2003).
In the following years, he began to redirect some of his efforts to the off-camera aspects of production. After developing and producing a low-budget film which produced a remarkable five-thousand percent return (5000%) on investment, Q: The Movie, Brian was first able to observe the distinct advantages, and lucrative nature, of successfully creating and developing motion pictures. As a result, and backed by major film distributors such as MGM, Brian began to produce low-budget independent films in between his acting roles.
Brian’s procession of straight-to-DVD films led to him once being called “The King of DVD” by the urban media. In 2007, he produced, co-directed and co-wrote (with Deon Taylor) and starred in the horror film Dead Tone (originally titled 7eventy5ive). He produced the film I Do… I Did (2009). Hooks is now the co-host of the relationship show According To Him & Her, which airs on the Centric channel.