BETWEEN FRIENDSexists as an experiment in boundless creativity from the brother-sister duoBrandonandSavannah Hudson. Together, they nudge the boundaries of experimental pop through a glitchy,eclectic sonic environment anchored in a musical partnership formed in their earliest childhood. In 2018they emerged on the internet encapsulating the experience of adolescence over synth-laden bedroom pop.It’s a theme that weaves their discography together, evident on their debut EPwe just need some timetogether, which catapulted them to international acclaim through standout track“affection”amassing over600 million streams. In 2021, as a reaction to the confines of lockdown life, they transformed pent-uppandemic energy intoi like when you shine!, a futuristic ode to the endangered art form of the mixtape.This was followed by their multimedia EPCUTiE, released in 2022, which saw them create a series ofsurreal, lo-fi visuals. Shortly after, they embarked on their sold out first tour, which included a performanceat theGovernor's Ball, and allowed their online community of fans to finally convene in 3D. Now,BETWEEN FRIENDSusher in a new era where the walls of their technicolor fantasy world splinter to revealtheir most intimate songwriting to date, grappling with love, longing and heartbreak in the digital age.Raised in Los Angeles, against the woozy backdrop of Laurel Canyon, their internet-first approach to musicsees the blue light of their computer screens existing as a more prominent life source than the hazyCalifornia sunshine leaking through their window. Largely unphased by genre confines, their music isindebted to the unique fusion of sounds that exist harmoniously alongside each other on the internet-hencetheir emphasis on looking forward and optimistically embracing the future.“We're part of theGen-Z crew ofADD, and so much consumption of content all day long”, Brandon explains.“But I think we honestly createfrom that place. We consume so much that putting ourselves in any sort of corner feels weird”. It’s why their2018 debut EPwe just needsome time togetherepitomizes a restlessness inherent to their generation—one that resonated en masse, racking up almost half a billion streams globally.When lockdown hindered any opportunity to perform live, they sought instead to further their futuristic,kaleidoscopic brand of songwriting and production. Their mixtapei like when you shine!materialized—ahomage to the romance of dusty tapes from the 90s, discovered in their parent's garage. Meticulouslycarved from layers upon layers of musical texture, the goal, as ever, was to abandon all rules and revel inthe pure joy of making music as a team. Here, a futuristic reworking of Wings’“Band On The Run”thattransforms the 50-year-old track into a lockdown anthem (“band_on_tha_run”) which sits seamlesslyalongside a collaboration with electro-pop artistEDEN. The following year they releasedCUTiE, amultimedia EP that balanced a futuristic fusion of R&B and electronic-pop on singles“orange juice”and“laurel”, with retro references to fuzzy TV static, 00’s MTV broadcasts and iconic cinema. Throughcollaboration,CUTiEfully realized their ambition of forging an entire sensory experience around their musicand tested the seemingly non-existent limits of their artistic capabilities.Built upon a 90s teen movie soundscape and littered with cathartic confessions of lost love,BETWEENFRIENDSflex their ability to construct an atmosphere that still feels innovative, despite occasionallyborrowing inspiration from the past-an audible aesthetic they’ve defined as a“90s movie with lasers”.There’s a synergy present inBETWEEN FRIENDSthat comes from a lifetime of making music together,an unrelenting sense of trust providing a stable foundation to truly and fearlessly surrender to their creativity.So, it’s appropriate that the album’s closer and title track is an assured call to arms, recounting their artisticjourney thus far-failures and all-and encouraging listeners to embark on their own. It’s this resilienceagainst mundanity and an unrelenting desire to create that drives the record-and the entire project.“BETWEEN FRIENDSstarted as an outlet for us to just throw paint at the wall, and we've been doing thatever since”,Savannahsays, reflecting on the pinnacle of a lifetime of collaborating.“And I think now,thepaint on the wall is starting to look like something”
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