An artist whose rise to recognition has been built upon distinct lyrical finesse and incredible production, twenty-year old artist Baby Keem is already revered as one of the best in the game, with his 2021 album The Melodic Blue earning him global critical acclaim, having been honoured on XXL’s Freshman List, with co-signs from the likes of Drake, Brent Faiyaz, Chloe Bailey, Beyonce, Travis Scott, Kanye, and Kendrick Lamar. Baby Keem released his album The Melodic Blue in September 2021, which debuted at #5 on the Billboard 200 chart, earning Keem his first top 40 achievement and critical acclaim from publications such as Rolling Stone who stated ‘[he] is sharp, focused...much of Keem’s appeal lies in his adaptability...this multifaceted freshman has a knack for hitting a plucky pocket as well as crafting a mellifluous hook.’ The Melodic Blue is Keem’s third project following 2018’s cult record The Sound of Bad Habit and 2019’s Die for My Bitch, which featured the breakout hit, ‘Orange Soda’. He has appeared on the cover of i-D, XXL, Crack and Numero, starred in the pgLang for Calvin Klein campaign and performed live this summer at festivals including Lyrical Lemonade and Made In America. Notwithstanding, 2021 has seen Keem feature on Kanye’s DONDA, with his own feature releases including ‘family ties’ with Kendrick Lamar and ‘durag activity’ with Travis Scott. Fourteen of the album's tracks feature production by Keem himself, with other notable producers include CardoGotWings, Jahaan Sweet, Sounwave, Outta town, Roselilah, Deats, Jasper Harris, Frankie Bash, Scott Bridgeway and Dahi. Keem is artist one to partner with pgLang, Kendrick Lamar and Dave Free’s at-service company which launched in March 2020. A visual mission statement titled ‘welcome to pgLang’, starring Baby Keem, can be seen at www.pg-lang.com.