Asim Azhar is a Pakistani singer and style influencer who reaches his audience beyond geographic borders, connecting universally through heartfelt tracks in Urdu and Punjabi. His music videos have racked up more than 0.5 billion views on YouTube, while his latest track, Kabhi Mai Kabhi Tum, crossed 67M views on TikTok alone within two weeks of launch. Asim’s Ghalat Fehmi became the first Pakistani song to top Spotify’s global charts in 2021, and he joined the Spotify Global Ambassadors list in 2022.

Singing since childhood, with dreams shaped by the music of his father—the country’s most prominent pianist—Asim launched his first song at age 15, and at 18 became the youngest artist to be featured on Coke Studio. Since then, he and his nine–member band have toured the globe with a tally of 300+ concerts and have won numerous awards, including Best OST and Best Singer of the Year for both 2020 and 2021. A cricket fan at heart and a nationalist by nature, Asim credits his hard work and drive to his actor–turned–politician mother, and is set to reach the milestone of his debut album in mid-2022.
His 13M+ social media following, combined with multiple weeks of Twitter trending on topics beyond his music, makes him one of the most Googled Pakistani artists across the globe.