Collie Buddz plus KBong: The Official Emerald Cup After Party
Sunday, Dec 11, 2016 9:00 PM PST
(8:00 PM Doors)
Mystic Theatre, Petaluma, CA
21 years and over
Light It Up, the new record from artist Collie Buddz, is momentous, gigantic and booming! It’s immediately undeniablean awe-struck song complete with an unforgettable sing-alonghook, the kind of beats that pound in the chest and a vocal performance that's as uncommon as it is infectious.
A hit record is probably the only thing that makes Salaam Remi pause his day. Remi, most known as one of the top-selling music producers in the world [Fugees, Usher, Fergie, and Amy Winehouse] and Executive Vice-President at Sony Music knows an irrefutable song when he hears it. After discovering Light It Up, Remi made an offer to Collie Buddz to join his label imprint Louder Than Life, a division of Sony Music Entertainment.
"Salaam knows music. It feels good. I want to reach a certain level with my career and go places I haven't gone yet. Being with Sony Music definitely helps with that," Buddz says with some anticipation.
Light It Up, is a new anthem spreading across every college campus and radio stations, but the artist that created the tune has a name that may sound familiar to some music fans. Buddz exploded onto the scene a few years ago when critics and tastemakers alike embraced him - Spin Magazine proclaiming, "Buddz proves the pop rule: Catchiness transcends color." From Vibe Magazine to Entertainment Weekly, Collie Buddz made quite an impression with music critics.
Produced by Neenyo, a protégé of hit maker J.R. Rotem, Light It Up easily goes from the car to nightclubs all over the world. Collie details his process, "As an artist, I want to expand musically. I'll always do Reggae. I did Reggae music because I was good at it and that's what I knew and loved growing up. But at the same time, when I put on my producer hat and I hear a riddim, it might not be in my comfort range, but whatever I hear on the track dictates what I'm going to make. I really only care about making good music. For that to happen, it can't live in a box."