The Eighth Annual For the Love of George Cocktail Party & Concert is an annual fundraising event benefiting the Alzheimer's Foundation of America, that is part of a national tribute held in honor of the late George Irvin, grandfather of the New York Committee co-chairs, as well as the millions of individuals who have had or are living with Alzheimer's disease, and their families and caregivers.

The event includes cocktails, hors d'ouevres, silent auction and live entertainment by Atlantic Recording artist, Brett Eldredge.