HOT 97's 'Who's Next Live', in association with SOBs & Roc Nation is proud to present rap's next phenom, J.Cole on March 30th. The celebrated series that brought you performers like Drake, B.O.B. & K'Naan in 2009 returns with 2010's greatest hope. XXL's Top 10 freshman and the linchpin of Jay-Z's RocNation imprint is gathering buzz from all over the music community. Cole has managed to create the kind of attention that a veteran musician would dream of, with the release of his two mixtapes, 2007's The Come Up & the 2009's more mature 'The Warm Up'. Cole has used his lyrical flow & clever wordplay to get to the head of the class. Always an able student, the rapper graduated from St. John's sum cum laude. After one listen to the latter's hit single 'Lights Please', Hip-Hop legend, Jay-Z, signed Cole as the first artist on his management label Roc Nation. J.Cole was quick to prove himself worthy of the honor when he delivered a scorching verse on 'A Star Is Born' from Jay-Z The Blueprint III. Cole was in fact the only newcomer given a chance to rap on the whole disc. Fresh off a supporting gig with the boss himself, Jay-Z, as part of the Blueprint III tour, Cole takes a break from working on his debut album for a headlining show. J. Cole is poised to wake up a dormant industry and cement his name in this Hip-Hop game. But more than that, with his debut studio album currently in production, he hopes to change the tide of current rap music, swaying it in a more insightful, meaningful and passionate direction. This show is sure to be an epic one, do not miss it.